Event stress. What is an event? Benefit and practice. What is it and what is the point

Event - comes from English word event, which translates as an event. What is an event? This is a special event held by the administration of the game.

Such an event is announced in advance on the official website, forum or in the system chat and a specific time is set, and if necessary, the channel and venue are indicated. After completion, participants receive bonuses, and the most distinguished ones receive valuable rewards.

Reasons for holding

Events are held for several reasons, the main ones are:

1. official holidays. New Year, Christmas, February 23, March 8 and others.
2. Game holidays in honor of the opening of a new server or the birthday of the game.
3. Scheduled updates, in honor of which they give gifts or invitations to contests with bonuses.
4. As compensation due to technical problems.

The main reason for holding the event is to increase the popularity of the game. According to statistics, during interesting events where you can get a valuable prize, the number of players increases significantly: veterans remember the passwords from the heroes and come in to participate, beginners help their friends register, and experienced players try to get the best prize.

An event in the game can be held not only by the administration, but also by various communities - clans or alliances, and even a group of fans to arrange a fun flash mob. In this case, the participants have fun for their own pleasure or go through a long and long quest.

Methods of carrying out

You can hold an event in the game in different ways, it all depends on the game itself and the imagination of the developers, we will highlight the most common ways:

1. In the form of a unique task that is issued to each player. Whoever passes it first receives the main prize, and the rest receive consolation bonuses for participation.
2. In the form of a multiple task, for the completion of which you will receive tokens or commemorative coins, with which you can purchase something of value.
3. In the form of answers to riddles to a game master who asks knowledge questions game world. In such tasks, the one who gives the correct answer first wins.
4. In the form of tasks that can only be completed in a raid group of 50-100 characters. Such events are launched when the game is updated, when a new race or location with hostile monsters is introduced. Players must defeat all monsters, including the main boss, and then the update will be completed.

The complexity of events is constantly increasing - getting a bonus without doing anything is too easy, but achieving or winning is already more interesting. Moreover, taking part in such events, you will see a lot of new things and meet other people. So, the administration of the game stirs up interest and reminds everyone who has played it at least once. We are sure that you also receive letters from various projects with notifications about some promotions or gifts.

Participation Rewards

Winners and participants of such events receive various prizes and bonuses from the project administration, these can be:

1. Items of equipment or consumables needed to upgrade. There is also a chance to get a very rare and expensive item if you win the event.
2. Clothing styles or costumes. For example, before the New Year, you can get a costume of the Snow Maiden or Santa Claus, or a New Year's souvenir such as a Christmas tree.
3. Titles. During the event, you can win a title that is difficult to get at other times.
4. Pets and mounts. By Christmas, they may well give a deer or a snowman, and by May 9 - a helicopter. It all depends on the imagination of the developers.
5. Potions, scrolls and food that temporarily buff the character.

To summarize: an event is an entertainment event that raises the popularity of the game. It is carried out by both the administration and gaming communities. During such an event, you complete tasks, answer questions and solve problems. After the end of the event, all participants receive bonuses, and the most distinguished ones receive valuable prizes. The date, time and conditions of the event will be communicated to you in advance by mail or in the form of a global notification so that you have time to take part in it. During the event, you will get a lot of positive impressions and meet many people, and after it ends, you will want to participate again.

Examples

“Will you participate in the spring event?”

“The event is too difficult, few will be able to pass it”

- a special event, an event marketing tool that allows you to manipulate the opinion and behavior of an audience specially invited to an event (event, event).

Eventor (event manager) is a marketing specialist in organizing, conducting, planning an event project.

Event project- an event described in the form of a plan, presented in the form of a plan, with justification and economic calculations, and embodied in the form of a special event that serves marketing purposes.

Event objectives in marketing:

• draw the attention of the audience to the subject of marketing;
• form a positive personal relationship;
• provide the audience with a real, literal experience of communicating with a product, brand, company.
• internal corporate PR;
• to form loyalty of the audience - commitment to the object of the event;

With the help of the event, on the wave of interest in the new, openness, pleasure from communication, information is conveyed more simply, more clearly, and the memorability of the brand and the informational message is ultimately higher than with the help of conventional advertising media (ATL, BTL). A well-organized event fully pays for itself and contributes to the formation of a positive image of a product or brand.

Maintaining the loyalty of regular customers is one of the most reliable ways to generate a stable income for a company. Thus, as part of the continuation of the event, summing up the results of the event and the subsequent system of stimulating customers is the result that was initiated by the event.

Another important task of events (events) is internal corporate PR. Now in marketing, many people talk a lot about corporate culture, but in describing this concept, not everyone reaches the point of formulating the meaning of joining the culture of communications: the values ​​of respectful and psychologically comfortable communication in the team and with the company's customers.

Since a number of events are initially presented as an internal PR tool, special events - events - can easily become propaganda of these values. It is in human nature to appreciate attention when they are noticed, appreciated and praised. It is for awards and eulogies that not planning meetings, flying parties and meetings are the best suited, but events - solemn and festive events. Recognition of merit in the face of the whole team, public recognition within the framework of the event - is this not the best non-material motivation of the company's employees.

Event types in marketing:

• by the nature of interaction with the audience:
• events with formal communication (hearing, the conference);
• events with non-formal communication (corporate);

• depending on the target audience:
• political events ( rally, demonstration, inauguration);
• corporate events ( trainings, presentations, promotions);
• social events ( fundraising action, charity action);
• cultural and educational ( Exhibition, concert, the festival);
• scientific and near-scientific ( symposium, the conference);
• sports ( olympiad, Olympics).

• by types of marketing tasks to be solved:
• informational events, establishing ( Exhibition, presentation);
• events that consolidate knowledge and provide experience ( testing, sampling);
• events correcting attitude and behavior ( press conference, testing, sampling).

• by the number of attracted audience:
• mass events ( the festival, concert, Exhibition);
• group ( press conference, corporate, briefing);
• narrow group events (" round table");

• according to the openness of the event:
• open events ( free-to-attend events);
• closed events ( events by invitation);

event marketing(event) includes several mandatory consecutive events (components of the event):

• preliminary information about the event;
• holding events (various conferences, presentations, promotions, concerts, exhibitions, etc.);
• subsequent information wave.

Event (event, event) in marketing- also a way to attract the attention of the consumer to your offer (new product, idea, company, brand, etc.) of the public (target and near-target: government, the press, etc.). Many companies are involved in socially significant activities. Such activities attract the attention of the media and without material incentives. The main thing is that the names of the organizers should not remain in the shadows.

Events (events) can happen without the participation of marketing specialists (holiday, project start, event anniversary). However, the task of marketers is to turn a routine and ordinary event into a marketing tool that allows you to turn the event to the benefit of the company. Often, events are specially organized by marketers in order to maximize the expansion of business and professional contacts, the exchange of experience and new technologies and ideas.

Specialists in event marketing (event marketing) have this joke: “Once people came to their ruler and demanded bread and circuses. The ruler gave them bread, but while he was preparing the spectacle, everyone ate bread and died of gluttony. The moral, in relation to events: A holiday without a spectacle is just gluttony."

Principles of organizing a successful event:

• timeliness of the event– fidelity of the choice of the correct time;
• presence of a real event for whom the event is its reflection and a reason for beating it;
• opportunity mutual exchange of information- not one-sided information flow;
• obligatory action, show;
• opportunity to enjoy and (or) other practical usefulness of the event;
• rituality of the event- regularity, traditionalism, etiquette - everything that is accepted in such cases;
• the presence of resonance after the event (rumors, gossip, articles, reposts, post-event PR).

If speak about subsequent information wave(after the event), then none of the event-events should be without post-releases, debriefing (information reports in the press about the results, awardees, etc.).

As for external PR, the field of activity here is wide: from sending out press releases to deliberately organized provocations that are supported by the public and promoted by the press.

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0 A lot of people different ages plays numerous Online Games. Since most of them are English-speaking, the players begin to borrow various concepts, expressions and words. One of these jargons is Event (with emphasis on the second syllable). What does Event mean?? However, I would like to advise you a few more sensible articles on the topic of gaming jargon, for example, how to understand the abbreviation IMHO, what is Imbalance, how to understand the phrase Easy Line, what is Zadenayit, etc. and Since even the most interesting and popular game gets boring over time, then the developers begin to create new events so that the gamer discovers their game from a completely new side. The word "Event" was borrowed from in English"Event" and is translated into Russian as "Event". As a rule, the main detail of a new Event is the appearance of a special storyline, which is usually timed to coincide with some historical event or holiday.

Event- refers to various events in the game or otherwise, which are created by administrators or advanced players to raise interest in the game

Example:

Tomorrow we are launching a new Event, we are waiting for everyone!

Storylines can usually be divided into 2 types:

Local, which are associated with some important events, such as birthdays, etc.

Global ones that interact with popular holidays such as Halloween, New Year, May 9, etc.

The plot is built in such a way that it follows the chain of reusable and one-time quests. Usually, such mini-quests are quite primitive, like buy cheaper, sell more expensive, find and bring. True, there are exceptions to the rule. Often to Events timing the introduction of certain elements into the game on an ongoing basis, for example: goods or quests. As a rule, the reward for completing the Event directly depends on the patience, diligence of the player and the time spent online.

What does Event mean in commerce?

Event or Event is a very common way to maintain and promote brands, companies, brands of goods and services. To make the brand memorable for a long time, large sums of money are "thrown" at the Event in order to organize memorable, bright and colorful events in the form of press conferences, press tours, presentations.

Event marketing is used to achieve various goals, the main ones are:

Strengthening relationships with suppliers and finding new channels for selling their products. To do this, they hold all kinds of seminars, congresses, conferences, receptions, etc.

Creation and introduction to the masses of the image of a company or a separate brand. To hold an Event of this kind requires an exceptional approach. In this case, festivals and fairs, charity programs and concerts are held.

What is Event?

Do you like to receive guests, arrange home or corporate celebrations, do your colleagues and friends keep repeating that you are a born organizer and a restless joker? Then, probably, it's time for you to think about how to open an event agency. Owning your own business today is not uncommon and not at all a sky-high dream. Everything is quite real, the main thing is to choose the right direction and take organizational issues seriously, even if your activity is based on providing entertainment to others.

So, an event agency - what is it and how to approach it? How to start your own business in the holidays and entertainment industry from scratch, what difficulties will you prepare for, what will professionals advise? The answers to all questions are below in the article, and for dessert - the rating of the best event agencies in Russia according to global network statistics and customer reviews.

What is it and what is the point

An event agency is a company that professionally organizes holidays, solemn events and other significant events. Work in such an agency at first glance may seem trifling. But only for the first, because the modern consumer is quite capricious and spoiled, having seen a lot, if not personally in foreign tours, then in posts social networks. Try to surprise and cheer him up.

In addition, competition is not dormant. And where you only flashed a brilliant idea, and then a vague idea of ​​how to bring it to life, experienced masters have already thought of everything, arranged it and showed it to the masses.

But you should not despair, because the event activity involves not only the performance of the toastmaster at a wedding or the organization of a commemoration in the best city cafe. This:

• children's holidays of various scales, from a private birthday to a festival within the framework of regional educational institutions;
• corporate meetings and team building;
• seminars, educational trainings and conferences
• country picnics, master classes for everyone and much more interesting and profitable.

That is, a professional event manager should be a generalist with a broad outlook and great creativity - there is nothing for others to do here. But large investments are not required. Rather, connections and acquaintances will be needed, because one cannot do without partners. But first things first.

Where to begin

If you realize that being the head of a successful and sought-after event agency is not about eternal jokes, parties, clubs and fun, but hard work every day, even when the rest are sleeping and resting (it will be the peak of your activity on weekends and holidays), remember a few basic rules. Here is what the experts of the most prestigious event companies in the capital recommend to beginners, based on their many years of experience:

1. Define the area of ​​activity. All beginners are full of enthusiasm, they want to be in time everywhere, but it will not work out that way. You should not be scattered and immediately present your company as a universal company that provides services for organizing any events. Success is achieved faster by narrowly focused agencies - for example, specializing in organizing sports competitions or master classes. Drop weddings, funerals and children's birthdays at once, everything here has long been seized.
2. To correctly write a business plan and determine a strategy for action, first determine who your target audience is. Age, occupation, average income of your potential customers are important. Then you will be able to correctly formulate a list of your services and set adequate prices.

You often hear this word: Event"? What it is? A new secret weapon of businessmen, or a new revolutionary method to achieve everything in this life? Let's take a closer look!

So what does the internet tell us? What is an event? Google and find the definition: Event is a marketing technique for manipulating the minds of an invited audience at a special event, in other words, event- this event. Wow! Is someone trying to manipulate us? It's true?

It's not all that scary, really!

There are specialists in marketing who do not participate in events at all. It's just that the marketer has a different task here - he must turn an ordinary and gray event into a real event in order to draw the attention of potential customers to his company. Event often organized by a marketer to expand the circle of acquaintances, partners, exchange of experience and information.

Agree that while participating in such an "event" you experience the joy of communication, get a sea of ​​positive emotions, pleasure, so you remember all the information easier, and advertising here works many times better than on TV. If you organize a business event well, then it will quickly pay for itself, bringing benefits and profits to the company!

What does it look like in practice?

So, event consists of the following parts:

• Distribution of preliminary information about the event;
• Holding an event (it can be a promotion, action, exhibition, concert);
• Post-information wave.

Event- this is one of better ways attracting the attention of the public (activists, authorities, the press) to your goods, services and offers. Therefore, many companies are being introduced into social activities.

You have to be visible to be noticed...

And the miracle happens. The media begin to seriously, and most importantly, take an interest in the company for free.

If you are the organizer, then everyone should know your name! You have to gain prestige.

Event It's also a great PR stunt! You can create another provocation, which the press will fan out! How do you like the idea?

The moral of this story is...

And now a little story from the organizers of "event marketing": somehow one king decided to give the people bread and circuses. First, he distributed bread, and then he began to prepare a performance. But while he was cooking, the people died of gluttony. The moral is this: a holiday without a spectacle is gluttony!

Build relationships within the company

And you thought how event affects PR within the company? Yes, we all know such a thing as corporate culture, but many do not fully understand the meaning. Why not organize your company in such a way that employees treat each other and customers with respect, spend holidays and important dates together? With the help of events, you can develop a special culture and value system in the company, show a respectful attitude towards employees. After all, people love to be praised and arrange holidays for them. Agree that the best place for a report, a laudatory ode and debriefing of the company - this is not a gray planning meeting, but a bright event! After all, what could be better than recognizing the merits of an employee before the eyes of the entire team?

What will happen after?

If we talk about what is event in general and what will happen after, then not a single event should remain without summing up, post-releases. Your company will have a stable income if you analyze and summarize any event. Summing up the results of the event additionally stimulates customers!

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